The Challenge
Create a packaging and brand to help a certain demographic based on your “first” story. The story goes when I had a dog, I would go everywhere with her and we had a field as our backyard back in California. As she grew older, I couldn't bring her on trips with me because I was afraid of her getting hurt and this made me think of other owners camping and hiking with their animals and not being able to contact anyone if their companion gets hurt.
Project Overview
Nature can heal humans, why can they not do the same to our best friends? The Wild Paw believes that every dog should be healed with nature. We work with local herbalists, specialists in holistic and local farmers to bring the best products filled with natural ingredients so when you adventure out with your dog, they can rely on you while you rely on us.