Orenda
For people to understand where introverted neurodivergents come from and for neurodivergent to understand it’s okay to be an introvert in any social situations. Society has always favored extroverts.
Society has always been geared towards neurotypical in the work place and at school growing up. A lot of people have pushed the idea that introverted neurodivergents are weak, overly sensitive, and always misunderstood because society doesn’t really know much about them.
The Challenge
The problem is society thinks being an introvert and neurodivergent have a disadvantage in the world and this makes them feel misunderstood because society doesn’t have the tools to help them.
The hardest part of understanding people is that not everyone has the same temperament, personality, struggles. For introverted neurodivergents it is hard to relate to what they go through on a daily basis: emotionally and socially. The challenge is I need to speak not only to introverted neurodivergents, but to other people as a whole.
Solution
Orenda is a product design solution to create tools and solutions for introverted neurodivergents to help them navigate through social interactions.
Role in Project
Lead Brand Designer and Lead Product Designer
Team
Laguna College of Art and Design Creative Directors
25-40%
Introverts make up an estimate of this percentage of the population.
27%
Introverts were still more than twice as likely to say they frequently decline social invites.
59%
Social events introverts only talk to people they know.
Branding
The Brand was inspired by Anton Stankowski and Bauhaus with the use of shapes. Orenda is a product where introverts can learn to adapt, accept, and communicate to gain confidence to build a community for themselves and apply it to the extrovert world.
To give Introverts and Neurodivergents tools to navigate through social interactions and to build their own community to gain confidence for themselves to use in life or social situations.
Logo
Orenda’s word mark is a form and shaped to give the user a feel of the brand. The symbol is just a circle and this is because introverts are more than likely be visual learners so shapes are not only easier to understand, it is also the basic elements of design and symbolizes introverts are simple people.
Demographics
Introverts are everywhere, studies suggest that 30 to 50% of the U.S. population are introverts. That’s one out of every 2 or 3 people you know. So the range is huge.
The demographics pin point the issues introverts deal with on a daily basis and hopefully can speak to people who also have social anxiety, socially awkward, or extroverts that are shy.
The App
Went through several versions before deciding on a direction that was simple, open, and user friendly.
Quick easy Questions and click or search your interests. It also has the option to find your contacts if you allow Orenda to connect to your phone!
Due to Orenda's unique feature, you are able to find similar interests faster.
Questions I asked myself:
• How to explain this to someone who doesn’t know what an Introvert is / Personality Types?
• Do all introverts thrive to have some sort of connection or is it only some personality types?
• How can there be a better way to communicate while keeping the standard of “small talk”?
• Challenging social norms with introverts and how to be successful.
The Main flow through the app to allow Introverts to discover, connect with people, read reviews on what is most comfortable for them.
Pretty easy to navigate and search up places for the best cozy and introverted places. Especially best times to visit and ratings.
Orenda's unique feature allows you to connect with anyone who has the same app within a close distance.
Innovation
Orenda app includes an earpiece to allow the users hear the instructions of what they need to hear. This goes along the lines of advice, suggestions of topics, anything that will help the individual in social situations. The earpiece will customize to the user and the AI will adapt to the user and learn from them in order to help with
them.
The more you use this feature of Orenda, it will help navigate the individual in tough situations. While people can connect their Alexa, Siri (Apple AirPods), Google Assistant to the app, it is highly recommended to have Orenda be connected due to its unique learning about you and your social cues.
Setting Up Orenda
Orenda will help the user if they are ever stuck in an awkward or uncomfortable social situation. It can be spoken through the earpiece, be interacted through the earbuds or through the phone. Whatever is the most comfortable with the user. You can always turn off Orenda if you don’t want her to speak to you.
