Shop My Porch
Shop My Porch is a hyperlocal shopping platform for makers and small businesses to connect with buyers in their local communities for free. It has over 25k+ users among the United States with a neat unique feature that no one in the other e-commerce site has had.
The Challenge
The goal is to help create a company website and app that stands out from the
e-commerce industry and reflect artisans within their local communities.
Solution
Creating a better user experience for their clients. Improving User Experience so users move off of facebook and onto their website. Essentially this site was a hub for Makers. Learning how to truly work with developers, founder, stakeholders, and creating a proper digital footprint for Shop My Porch.
Improved 5% of their users' experience
Role in Project
Product Designer
Team
CEO of Shop My Porch
Project Manager
Lead Developer
The Product
During my first couple of months, I wanted to understand their users and the problems they have faced. In each feature that was presented to me for Shop My Porch; I did my research, wireframed, interviews with real customers, then produced high quality mockups.
SEO Landing Page
So I have been on top of website trends, but I admit I knew nothing about SEO Landing Pages at the time.
So what is a SEO Landing Page?
It is a Landing Page that are optimized for search engines with features that make it particular appealing to the algorithms that decide whether or not a page is valuable to searchers.
I knew about SEO and I knew about Landing Pages, but I never imaged that they can coexist with each other. I was tasked with a making a design for a SEO Landing Page.
Mind you, I was taught that Landing Pages always need 1 call to action to direct the user to that only, but I realized SEO Landing Pages were more about the content inside the page than the “call to action” for the user. It is really about the search engine and how a user will look up a particular thing.
Digital Footprint
After my first design job, I got this job and Design Systems were such a new thing back then. I realized they had a brand identity that was not web accessible with the digital relam. I had a talk with the Founder of the company and created a UI style guide to help branch out into the digital world. This was my process.
The Redesign
The different posts was another unique situation. Each feature had their own set of rules so I had to design each individual one but also keep the design consistent throughout the site and app.
You can see the new digital footprint I have helped them create for their brand new website.
Porch Pay
Shop My Porch has an amazing feature where makers and buyers can go through and only get 10% transaction fee. With that, Shop My Porch takes that amount and does all the state taxes and shipping costs and the rest goes to the website maintenance.
I realized what was missing with Porch Pay was a shopping cart and its features. So before going through the designs, I needed a bit of background and research information.
Porch Pay Findings
These are the findings I found about Shopping Features:
- Know our buyers and find the wishes of target audience.
- Design has to be consistent so that users can see consistency for all screens which means all social networks and print materials. This way it is familiar with the users when they see the brand.
- Refresh the experience start with small changes and work your way up to bigger changes. This is so users can start getting use to the workflow and then will gradually fall into place.
- Check your solutions Always apply on user testing and making improvements based on real user interactions.
Digital Assets
I was assigned to make Instagram stories for makers and buyers to post when they need to promote something. These are free to use and it is to show how much Shop My Porch can provide for Makers and Buyers who are willing to shop locally. I created e-mail templates for them to use when users get a new message, post, offer on an hunting for posts, etc. These were designed in Figma but can be shown in any e-mail host. I also illustrated badges or icons for the site that they can use when they finish different set stones within the website.